Update No. 1: Taking Back The Media


Update No. 1: Taking Back The Media—Here’s How

Unless there’s a delegate revolt at the convention, Ron Paul will not be on the presidential ballot in November, 2008. The mainstream media has done its job, and Dr. Paul’s message has been effectively stifled, ridiculed, marginalized and ignored by the powers that be. The result? Those many millions of Americans who receive their news from mainstream media sources were shut out from the opportunity to hear the wonderful words of freedom, prosperity, peace and hope. We congratulate our adversaries. They appear to be closing in on an important victory. But in fact, they’re not winning at all. It’s only for the moment. Because we’re taking our country back.

To Our Subscribers and Supporters: We Say Thank You

In less than a week since our initial website posting of Breakthematrix.com we have received nearly 3,500 stock subscriptions and many hundreds of emails offering support, advice, talents and help. To our friends and colleagues in the grassroots, we say a heartfelt “thank you.” Your expressions of encouragement are inspiring indeed.

Please continue to write to us. It is not yet time to respond individually to your emails, but we’re reading and considering every one. We are creating a database with your ideas, suggestions and skills. Patience please. We’re moving forward one step at a time, and not everything can happen at once. The directions and goals are clear to us—but, of course, it’s implementation that presents the challenge. So these are our ideas.

This Is What We Plan To Do

We’re starting up a media company through the vehicle of an initial public offering of stock. Go to our website at Breakthematrix.com for an overview outline of our thinking. And here’s more.

Our plan is to develop and broadcast high quality radio and television shows on the Internet, and then distribute/market that content “off Internet” to the mainstream American audience in their households, cars, and daily lives. Our shows will be wide ranging: radio talk; comedy; satire; music; history; human interest—the list of potential show topics is endless. We plan to start out modestly, focusing first on the easier formats and then working our way up to the more challenging (and expensive) genres. Similarly with our distribution strategy, we will begin with those “off Internet” specialty audiences and specific test market locations that can be reached most easily and cost effectively, then build from there. Obviously, our content must be entertaining if it is to succeed in a highly competitive marketplace. We’ll need to develop media personalities, and stars, and talent, and artists. So we’re trying to build a community. Social networking will be an essential component of our business plan. Creative people are out there, all across our great country, and we’re convinced they are looking for opportunity to develop and share their talents. They will find us; and we will find them. Content creation and community building—our first and most important goal.

The development of a high quality technical platform for producing and distributing our shows is an essential step in the process. On this key point, the news is good. Existing technologies for production and distribution of radio and television content are already in place and available for use. All across the web we find systems, entities and individuals with creative ways and means of producing and transmitting content. There’s no need to reinvent the wheel. Our plan is to utilize the tools that are out there; to build a platform with existing technology; and to use mainstream media outlets that are presently available and are themselves seeking and searching for high quality content. There is no need to buy and own high overhead terrestrial radio stations, TV networks, large studios or the like. Not in the beginning, at least. Web based content creation and cost efficient distribution strategies are the way of the future, in our opinion, and this approach frees us to capitalize quickly on newly developing content delivery technologies as they emerge down the road.

Advertising and marketing will be at the core of our revenue model, just as they are for the old media entities. The logic of marketing is simple and straightforward. If our content captures an audience, the advertisers will follow. The reverse, of course, is equally true. If our content is dull and pedestrian, there will be no audience, and there will be no advertisers. So it all comes full circle. Our success will be dependent on the quality of our content. And we believe this is precisely the area where our competitive advantage exists. We have the freedom message—the old media doesn’t. Do people really want to listen to the aging, empty words of Limbaugh, Hannity, Couric, and the like? Do people actually want more tired productions from the old Hollywood culture of Britney Spears, Steven Spielberg and (sadly) Disney Studios ? Or are they looking for something new; something fresh; something that carries with it a message of optimism and hope for the future? We believe the answer is obvious.

A Few Words for the Naysayers

Some commenters about Breakthematrix.com have told us it can’t be done. They write that our plans are unworkable; that we’re going to fail; that we’ll be corrupted by the system; or that Rupert Murdoch and his ilk will buy us out. To these commenters we say: we recognize your concerns. Breakthematrix.com proposes to develop a startup entity that’s still in formation. Only the best startups succeed; the ones with strong leaders and great ideas. The rest go bankrupt and fail. So the pessimists have a point. There is no guaranteed or easy pathway to success for our new entity. And the world of the media is a challenging place.

But to our pessimistic commenters, we offer some additional thoughts. Some thoughts about the times we live in, and the power of optimism and positive message. We believe our adversaries are weak, not strong. Our message of freedom, prosperity, peace and hope is fresh and compelling—theirs is old and tired. Our grassroots subscribers and supporters are motivated and creative—theirs are from the aging past. They control the government and media today—but we are the future. If you want some evidence on this point, just look at their champions in government, their leaders. Ben Bernanke and Henry Paulson in the finance sector. Laughingstocks; buffoons. John McCain and Mike Huckabee in the Republican Party. Warmongers; charlatans. Hillary Clinton and Barack Obama in the Democratic Party. Ridiculous socialist fools. The very existence of such people creates endless opportunities for satire, amusement and delightful commentary. If this is the best our adversaries have to offer, we have every reason to be optimistic about our chances for success. They (and we) should be thinking of us buying out their media—not the other way around.

Join With Us—Here’s How

If you’re interested in what we have to say, go to Breakthematrix.com. Click on the “pledge” button and become a subscriber. Send us an email with your thoughts and your skills. This is the non–binding “solicitation of interest” stage of our stock offering, and we are still in the early process of shaping and forming our startup entity. Join with us, and become a part of it. Also, please note the applicable rules of the Securities and Exchange Commission:

  1. No money or other consideration is being solicited by this document , and if sent in response, will not be accepted;
  2. No sales of the securities will be made or commitment to purchase accepted until delivery of an offering circular that includes complete information about the issuer and the offering;
  3. An indication of interest made by a prospective investor involves no obligation or commitment of any kind.

We close with a few words that Ron Paul has spoken often on the campaign trail. Dr. Paul says: “Economic freedom IS freedom.” How right he is.

Basic Media, Inc. (in formation)
Rick Williams

Chairman and Chief Executive Officer

Trevor Lyman

Vice Chairman and Chief Operating Officer


2 Responses to Update No. 1: Taking Back The Media

  1. Thomas Benedetto says:

    Dear Rick and Trevor,
    I applaud your energy regarding this endeavor. I wish I had some special talents that you could use but that’s not the case.
    However, I’m interested in seeing how this develops, GOOD LUCK!!

  2. Richard L. Nix says:

    I have 49 years’ broadcasting experience, mostly engineering, but some management, sales & equity in stations.If you like we can exchange ideas and possibly my experience may be of value.

    I’m not looking for a job per se, but having been in the freedom fight since 1962 I’d like to see VICTORY before I die. (Victory = return to Christian values, gold-backed currency, a functioning Constitutional Republic, an end to: undeclared no-win wars, Marxism, nanny government…you get the idea. Let me hear from you.

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